APPLE RECRUITING CAMPAIGN
What do you really do?
Working at Apple is just different.
Getting hired there should be, too.
Apple doesn't just look for tech skills in their employee candidates. "Rockstar coders" can work anywhere, and after cashing a few paychecks, they often go and do just that. The people who really thrive (and stay) at Apple are the ones who combine raw talent with passions, and tech-savvy with people-savvy.
To encourage these kinds of people to apply jobs at Apple, we first needed to make the application process dead simple. Then, we created a laser-focused recruitment campaign with content that spoke directly to the hobbies and passions of our candidates. We put a human face on the largest, most secretive company in the world.
“Bring what you love to what you do.”
To kick off a completely redesigned Work at Apple site, this film introduces the theme of bringing your passions to work. We interviewed hundreds of employees around the world to find these passionate misfits.
Our first task was to recruit for engineers and other corporate roles. From dozens of pre-interviews, we learned that not only are they masters in their fields, but they really just love surrounding themselves with the most talented people in the world.
For Apple, the best retail employees aren't the ones who are passionate about tech, but instead use tech to further their hobbies, like music, photography and art. For the first time ever, we filmed Apple employees [gasp!] outside the store.
Redesigning the search
What good is a bunch of awesome-looking video and photography if someone’s job search experience is exactly the same as always? We teamed up with a small selection of job search sites to create high-end landing pages for more general Apple searches. And for candidates looking for specific roles, we redesigned "job description" pages to be more modular, adding culture, skills training and current employee journal entries.