CORONA HERITAGE
La Vida Más Fina es Nuestra
Bicultural Mexican-Americans don’t think of Corona as a truly “Mexican” brand.
So we created a campaign to acknowledge our roots as a Mexican import beer. Proudly bicultural, and informing everything we believe in as a brand. “The fine life is ours.”
While an anthem film set the stage for the campaign, we used social to show that Corona isn’t just proud of its heritage one time a year.
During a massive integrated production, our team helped identify and interview the cast of the launch film about their passions, their take what the ‘Fine Life’ means, and how it feels knowing the deep influence of Mexico on American culture.
We released this content throughout the year, stoking our audience’s pride and starting conversations during the X-games, the Kentucky Derby, title boxing matches and even the Fourth of July.
