TOYOTA RAV4
Skip this ad.
The RAV4 is perfect for people with busy lives. They don’t have time for stuff like advertising.
Our YouTube ads made sure to get all the necessary car information to you before the skip button popped up. (Fun fact: we were the first ad to ever take advantage of the YouTube’s Skip Ad functionality.) Our Hulu ads were over in 5 seconds (some even shorter). And our banners destroyed the hourglass cursor and sped up loading bars. All in the hope that we could get viewers off the web faster and out into the real world in a RAV4.
Recognition: One Show Interactive Merit, ThinkLA Best Display Campaign
Check out our case study for an overview:
23 spots shot in one day.
We knew we’d need a ton of content to make this idea work and feel custom for each placement. This required a nimble shoot, as well as careful planning with the development teams at YouTube and Hulu. We even found and hired Hulu’s voiceover guy for a quick gag. The result was the feeling that our host was alive across the internet, completely aware of her surroundings.
This ad goes on for 10 minutes if you don’t skip. We even stuck an easter egg in to see if anyone would make it to the end (some did!).
This one was built to follow the typical Hulu intro.
A little 90s throwback.
If you don’t click this one, she’ll do it for you.