CORONA
La Vida Más Fina
Americans get more stressed, more lonely and less satisfied with every passing year. Especially when compared to a country like Mexico that’s statistically 3x more fulfilled.
La Vida Más Fina—or the Fine Life—is our creative platform for Corona that represents their easygoing perspective on the world.
Snoop & Andy
For two years, Snoop Dogg has given us his perspective on living the Fine Life with his effortless, silk-robe-having charm.
This year, we introduced a counterpoint to Snoop. Someone to represents those of us who have a little more trouble unwinding: Andy Samberg.
Super Bowl Social:
Hold Snoop’s Corona
Snoop can’t be in two places at once. So while he was performing in the Super Bowl Halftime Show, we brought in some help in this live Twitter stunt.
We put Fine Life mantras in user’s hands with motivational audio tracks recorded by Snoop that you can remix and repost.
In one TV spot, Snoop suggests calling our Slim Cans “Snoop Cans.” So, we created real Snoop-themed koozies that you can win.