http://patricksimkins.com Patrick Simkins Wed, 21 Mar 2012 23:38:57 +0000 http://patricksimkins.com en http://patricksimkins.com/Camry-Readiness-Training http://patricksimkins.com/following/patricksimkins.com/Camry-Readiness-Training Wed, 21 Mar 2012 23:38:57 +0000 Patrick Simkins 3053402 The 2012 Camry launch was one of the biggest in Toyota history. And with all the innovations packed into one car, the new Camry seemed ready for anything. But are drivers ready for it? We created these four online shorts to answer that. Starring Peter Serafinowicz, and directed by Jason Wolliner. And a bonus :15… Team: John Payne (CD), Matty Poitras, Jonathan Pelleg, Brian Frisk, Pam Parsons (Producer) http://patricksimkins.com/Nissan-LEAF http://patricksimkins.com/following/patricksimkins.com/Nissan-LEAF Tue, 22 Mar 2011 22:43:08 +0000 Patrick Simkins 1205529 The LEAF is Nissan's all-new 100% electric car. For the digital campaign, we created an iAd, several Facebook events, banners and an iOS App. Scroll down for a few samples of what we did. (Note: some of these images have been scaled down to fit on this page, and lost pixel precision.) The LEAF iPhone app allows users to turn on their cars remotely, check battery levels and turn on climate control. Since not everyone who downloaded the app has a LEAF, we added a new section with mileage information, news and other data: <img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_1.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_1_o.jpg" data-mid="5818755" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_2.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_2_o.jpg" data-mid="5818757" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_3.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_3_o.jpg" data-mid="5818759" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_4.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_4_o.jpg" data-mid="5818761" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_5.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_5_o.jpg" data-mid="5818762" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_6.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_6_o.jpg" data-mid="5818763" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_7.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_7_o.jpg" data-mid="5818769" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_8.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_8_o.jpg" data-mid="5818774" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_9.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_app_9_o.jpg" data-mid="5818776" border="0" align="left"/> We refreshed one of the very first iAds with loads of new content: <img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_iad_1.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_iad_1_o.jpg" data-mid="5819443" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_iad_2.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_iad_2_o.jpg" data-mid="5819445" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_iad_3.jpg" width="380" height="749" width_o="380" height_o="749" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_iad_3_o.jpg" data-mid="5819446" border="0" align="left"/> For the iAd, I created what I call a "multitasking wallpaper." It only shows a simple blue background until you double-tap the home button and invoke fast app switching. Click the image below to see it in action: <img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_grid_wallpaper_1.png" width="640" height="960" width_o="640" height_o="960" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_grid_wallpaper_1_o.png" data-mid="5818932" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_grid_wallpaper_2.jpg" width="640" height="960" width_o="640" height_o="960" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_grid_wallpaper_2_o.jpg" data-mid="5818934" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/1205529/leaf_grid_wallpaper_3.jpg" width="640" height="960" width_o="640" height_o="960" src_o="http://payload.cargocollective.com/1/1/48327/1205529/leaf_grid_wallpaper_3_o.jpg" data-mid="5818935" border="0" align="left"/> Role: Art Direction, UI Design Team: Dylan Schwartz, Glenn Sanders http://patricksimkins.com/American-Cancer-Society http://patricksimkins.com/following/patricksimkins.com/American-Cancer-Society Fri, 20 Aug 2010 08:37:53 +0000 Patrick Simkins 580929 For the American Cancer Society's "More Birthdays" campaign launch, partner David Vogeleer and I put together a proposal for an iPhone app that would use a then brand-new Facebook API to remind users of upcoming birthdays via Push Notifications. Ultimately, the app was designed and developed outside the Martin Agency by one of ACS's partner agencies. <img src="http://payload.cargocollective.com/1/1/48327/580929/acs_iphone_app_1.jpg" width="399" height="868" width_o="399" height_o="868" src_o="http://payload.cargocollective.com/1/1/48327/580929/acs_iphone_app_1_o.jpg" data-mid="2679779" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/580929/acs_iphone_app_2.jpg" width="399" height="868" width_o="399" height_o="868" src_o="http://payload.cargocollective.com/1/1/48327/580929/acs_iphone_app_2_o.jpg" data-mid="2679780" border="0" align="left"/> In the banner below, you can use your computer's microphone to try and blow out as many candles as possible. <img src="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_1.jpg" width="450" height="250" width_o="450" height_o="250" src_o="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_1_o.jpg" data-mid="2679812" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_2.jpg" width="450" height="250" width_o="450" height_o="250" src_o="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_2_o.jpg" data-mid="2679813" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_3.jpg" width="450" height="250" width_o="450" height_o="250" src_o="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_3_o.jpg" data-mid="2679814" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_4.jpg" width="450" height="250" width_o="450" height_o="250" src_o="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_4_o.jpg" data-mid="2679815" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_5.jpg" width="450" height="250" width_o="450" height_o="250" src_o="http://payload.cargocollective.com/1/1/48327/580929/acs_candle_banner_5_o.jpg" data-mid="2679816" border="0" align="left"/> For the drawing effect in this next banner, we created a custom Air application to record an illustrator’s every move so that it could be played back accurately over an image. Role: Creative Tech on iPhone app, AD/Design on banners Team: David Vogeleer (Creative Tech, Dev) http://patricksimkins.com/Walmart-Easter http://patricksimkins.com/following/patricksimkins.com/Walmart-Easter Fri, 20 Aug 2010 03:41:30 +0000 Patrick Simkins 580618 At the end of this Easter digital campaign, Walmart estimated that their Easter candy sales increased by 14%. Since this concept required the girl to hit very specific marks, we placed stuffed animals at every place she needed to run or stop. Below is a take we got right before the shoot was over. I’m not sure the client was looking for a lanky, hairy dude… Role: Concept, AD Team: JP Bovie (AD), Deric Nance (CW), Christian Wojciechowski (CD) http://patricksimkins.com/Miscellaneous http://patricksimkins.com/following/patricksimkins.com/Miscellaneous Fri, 20 Aug 2010 03:28:34 +0000 Patrick Simkins 580607 I like to fill my free time with random projects. A few of them made it to the main page (Birds, Gif Horse, and the short films). These I'll leave here: I borrowed a Canon 5Dmkii from a friend of mine in Richmond. Here's a quick video I put together to test it out: My friend and I are writing a comic book, hoping to have a few issues finished (published?) by early next year. Here's a sneak peek: <img src="http://payload.cargocollective.com/1/1/48327/580607/elvis_censored.jpg" width="670" height="912" width_o="670" height_o="912" src_o="http://payload.cargocollective.com/1/1/48327/580607/elvis_censored_o.jpg" data-mid="2692118" border="0" align="left"/> http://patricksimkins.com/Walmart-Holiday http://patricksimkins.com/following/patricksimkins.com/Walmart-Holiday Fri, 20 Aug 2010 03:16:03 +0000 Patrick Simkins 580591 The following banner is one of thousands created for Walmart's 2008 Holiday campaign. Each banner was dynamically generated using external XML data, which allowed the images and price to be changed regionally, and at the last minute. We also created a takeover for AOL and Yahoo! that broke each site's click-through records: <img src="http://payload.cargocollective.com/1/1/48327/580591/wm_takeover.jpg" width="670" height="443" width_o="1045" height_o="692" src_o="http://payload.cargocollective.com/1/1/48327/580591/wm_takeover_o.jpg" data-mid="2691614" border="0" align="left"/> Role: Concept, AD, Design Team: Brodie Rich (Concept, AD, Design), Rexanna McCubbin (CW), Jeremy Misavage and Kevin Power (Dev) http://patricksimkins.com/Outliers http://patricksimkins.com/following/patricksimkins.com/Outliers Fri, 20 Aug 2010 03:14:43 +0000 Patrick Simkins 580587 This was our entry in the 48 Hour Film Project's International Shootout. Outliers was selected to appear in the Cannes Short Film Corner. Role: Writer Team: Todd Brusnighan, Ron Villacarillo, Lindsey Zuercher, Travis Smith, Larin Brink, Lucas Krost (The Branching Films) http://patricksimkins.com/Neighborhood-Watch http://patricksimkins.com/following/patricksimkins.com/Neighborhood-Watch Fri, 20 Aug 2010 03:13:01 +0000 Patrick Simkins 580586 Some friends and I wrote, shot and edited this short over a weekend as part of the Richmond 48 Hour Film competition. And we won! Role: Writer Team: Todd Brusnighan, Ron Villacarillo, Lindsey Zuercher, Travis Smith, Larin Brink, Lucas Krost (The Branching Films) http://patricksimkins.com/Gif-Horse http://patricksimkins.com/following/patricksimkins.com/Gif-Horse Fri, 20 Aug 2010 03:12:00 +0000 Patrick Simkins 580584 Some time early this year, QuadCamera for iPhone updated with an animated Gif feature. When arranged in a grid, the awkwardness of the photos is amplified by about one bajillion. I can’t explain the outer space background and horse pic as easily. <img src="http://www.gifhorse.com/gifs/todd_b.gif"><img src="http://www.gifhorse.com/gifs/charles_p.gif"><img src="http://www.gifhorse.com/gifs/wonton.gif"> Just three weeks after I launched it from my hotel room at SXSW, the site reached 30,000 unique visitors. It was featured on College Humor’s Hot Links, The Daily What, and GorillaMask. Go visit and submit your face to the wall. Or follow my horse-related tweets here. <img src="http://payload.cargocollective.com/1/1/48327/580584/gifhorse.jpg" width="670" height="576" width_o="1071" height_o="921" src_o="http://payload.cargocollective.com/1/1/48327/580584/gifhorse_o.jpg" data-mid="2672966" border="0" align="left"/> Role: Concept, Design, Writing, some HTML/CSS/PHP http://patricksimkins.com/Sun-Life-Financial http://patricksimkins.com/following/patricksimkins.com/Sun-Life-Financial Fri, 20 Aug 2010 00:37:08 +0000 Patrick Simkins 580354 For these banners, we used a combination of roadblock banners and decoy ads to create the illusion that the two “Sun Life Guys” were disrupting other ads on the page. Got my first cease and desist letter with this one! We also created a microsite, Twitter and Facebook pages to catalogue the "journey" of the two characters featured in the ads. More of the Sun Life campaign: Role: Design, VFX on banners Team: Matt Davis (AD), John Mahoney (CW), Danny Robinson (CD)