Design and Art Direction
(757) 291.6602
patrick.simkins@gmail.com
Work
Digital Fruitcake
The National Theater
Sun Life
Walmart Easter
BFGoodrich Video
UPS Mobile Case Studies
American Cancer Society
No Mom Left Behind
Not-Work
Birds Installation
Neighborhood Watch
This Must Be The Place
Scooting Around Richmond
Mustache May
For the Martin Agency’s first holiday site, we gave people something no one wants at Christmas — a fruitcake. Visitors could choose from over 20 things to do with it; blow it up, interrogate it, massage it, call it, flirt with it or even try and eat it.
About 70 fruitcakes were blown up, set on fire or otherwise destroyed on set. Oh, and those are my hands massaging it. That was a fun day.
Designed using feedback from concert fanatics, this site will help present useful information to both new and regular visitors when it launches this year. Click to see additional frames.
For these banners, we used a combination of roadblock banners and decoy ads to create the illusion that the two “Sun Life Guys” were disrupting other ads on the page.
Got my first cease and desist letter with this one!
At the end of this Easter digital campaign, Walmart estimated that their Easter candy sales increased by 14%. Hit “Read More” for additional info and an “alternate” version of this concept.
This site was built to house a new series of shorts produced by a crew of smelly guys on a cross-country trip. It eventually grew to house all of the BFGoodrich brand videos.
It’s designed to automatically load video after video in a modal window so that users can sit back and watch several videos without lots of clicking and multiple page loads.

With this mobile site, we targeted senior-level shipping managers on the move, making a case for UPS using a few real-world examples and video interviews.
For the drawing effect in this banner, we created a custom Air application to record an illustrator’s every move so that it could be played back accurately over an image.
This site provided young voters with information and the means to promote Barack Obama to their mothers, a demographic that mostly identified with John McCain before the election.

Birds is an interactive installation put together by me and David Vogeleer. We showed it at an old Richmond firehouse-turned-gallery, Gallery 5, on February 13th.
We used Processing, a video camera and projector to simulate a flock of birds responding to a variety of stimuli. During the installation, visitors were able to “startle” the birds by shouting at the screen, or “feed” the birds with a bright green glowstick. Click “Read More” for posters, videos and images from the event.
Some friends and I wrote, shot and edited this over a weekend as part of the Richmond 48 Hour Film competition. And we won!

I recently found some pictures from a camera I had when I was five or six. I scanned a few of them and named the set after a Talking Heads song that I think of when I look at them. It’s funny what things kids think are photo-worthy. There must have been a reason for me to take some of these.
Click here to see the set on Flickr.
Half of the agency was invited to grow their mustache out this May. About six people participated. I made this so we never forget how absolutely ridiculous we looked.
THE MARTIN AGENCY
Senior Digital Artist, 2007–Present
Interactive Design & Art Direction for American Cancer Society, Walmart, X-Games, GEICO, Sun Life Financial, Hanes, UPS, Seiko, BFGoodrich Tires, Nascar, Barely There, and the Alliance for Climate Protection.
VIRGINIA COMMONWEALTH UNIVERSITY
Adjunct Professor, Media Graphics, 2007–2008
ADULT SWIM
Intern, Summer 2006
Shot and edited video for adultswim.com, designed desktop wallpapers, pitched
a game to Pee-Wee Herman.
EDUCATION
Virginia Commonwealth University
Creative Advertising, Psychology (minor)
SOFTWARE & SKILLS
AfterEffects, Photoshop, iChat, Flash, Final Cut, InDesign, Illustrator, Photo Booth, iTunes.
INTERESTS
Space, Bowie, technology, writing, breaking things, making people laugh, tinkering, language, food & photography.